Potential market pressures and changes in demand

At present, we are in a big turning era of the whole human civilization, the cognition of each industry is rapidly superimposed, and the fields that seem not to be involved are gradually infiltrating and integrating with each other. Under the background of the structural reform of the national economic development from the demand side to the supply side, the engineering supervision industry, as one of the five responsible subjects of China's construction industry, has more than 100 million employees and more than 200 industry enterprises with an income of more than 100 million yuan after more than 30 years of practical management accumulation. They have reason to have the confidence to seize opportunities and resources, adapt to external changes, and innovate and develop through transformation, upgrading, form an "industry group" that meets the diversified needs of the market, provides menu-style services, and opens up the whole process, and becomes the leading force to promote the whole process of engineering consulting services.

1. the First-mover Advantage of Transformation, Upgrading and Innovation Development of Engineering Supervision Enterprises

Support at the national policy level

Guobanfa [2017] No. 19, in "improving the organization mode of engineering construction", puts forward the opinions and requirements of "whole process engineering consultation" to all parties involved in engineering consulting services, including engineering supervision, in just 181 words. The Ministry of Housing and Urban-Rural Development issued Jianshi [2017] No. 145 specifically for the engineering supervision industry, and put forward clear opinions on the main goals, main tasks, and organization and implementation of "promoting the transformation, upgrading, and innovative development of the engineering supervision industry. It shows that the government level has realized the importance of the reform and development of the engineering supervision industry. The supervision system will be canceled, and there are no necessary false words in the supervision. It has been "comprehensively and accurately evaluated the engineering supervision system, and vigorously promoted the reform and development of the engineering supervision industry. The important significance of" "has been turned into powder. Under the guidance of national policies, the engineering supervision industry and enterprises will open a new model of transformation, upgrading, innovation and development.

2. Potential market pressures and changes in demand

The qualification levels of the supervision industry are constantly changing every year. Comprehensive qualification and firm qualification are the two extremes of growth and decline, indicating that the competition at the high-end level in the industry will intensify, and the whole process of engineering consulting will bring new entrants, which will bring new resources and ideas to join the existing competition. The buyer's market is also changing, from blindly pursuing low prices to focusing on the brand and service value of supervision, this not only benefits from the transformation of the economic development mode of local governments, but also shows that investors have shifted from simply pursuing immediate returns to paying more attention to long-term investment returns. The engineering supervision market is full of many uncertainties, and it is this uncertain and dynamic The market provides the soil for reform and innovation, and provides the necessary external environment for the transformation, upgrading and adjustment of engineering supervision enterprises.

3, the enterprise's own change requirements.

The industry characteristics of low income, high responsibility and high risk have led to a large number of technical and management professionals flowing out of supervision enterprises, resulting in enterprises having to employ personnel with simple labor and technical skills, thus affecting the common problems of engineering supervision enterprises, such as weak external bargaining power, low circulation of their own management level, and sharp increase in the risk probability of safety and quality responsibility. This long-term blood loss and ischemia, these "suffering experiences", I think that for the once imported engineering supervision after more than 20 years of China's market economy baptism, the demand for seeking to change their current unfavorable situation is gathering and expanding. The power of internal change in the enterprise will explode through a certain opportunity, which is innovation and development, and this is the voluntary voice of the enterprise.

Therefore, the transformation, upgrading, innovation and development of engineering supervision enterprises can be described as having the right time, place, and people, which is unmatched by other consulting service industries. Adapt to the reform and innovation in the development of engineering supervision enterprises already have the first-mover advantage of leading the whole process of engineering consulting.

Favorable conditions for 2. engineering supervision enterprises to become the leading force in the whole process of engineering consulting

1. Most engineering supervision enterprises have flexible institutional mechanisms and strong market adaptability.

China's engineering supervision system draws lessons from foreign engineering management systems, standards and systems, and is a product developed under the socialist market economy environment with Chinese characteristics. Most engineering supervision enterprises have been established for only 20 years or so, without too many historical fetters and burdens. Some enterprises have a clear property right structure and flexible and changeable business model through system and mechanism reform. The original hierarchical management mode has been replaced by a more efficient organization and management mode. In the future, through joint operation, asset reorganization and other ways, it will quickly respond to changes in market demand and integrate high-quality resources, it has the strong institutional conditions to become an intelligence-intensive, technology-complex and management-intensive whole-process engineering consulting enterprise.

2, engineering supervision enterprises are the participants and witnesses of the whole process of the production of construction products.

Engineering supervision enterprises are mainly engaged in the supervision and consulting work in the construction implementation stage, and the construction implementation stage is the key stage of product production that mobilizes and consumes more resources, is greatly disturbed by the external environment, and organizes more complex collaborative management. Engineering supervision enterprises have been infiltrating the site of construction production activities for a long time, representing the owners and suppliers at different stages and providing different consulting services, serving the project objectives, and managing the production process of construction products by collaborating with the resources of all parties to ensure the final quality of construction products. Engineering supervision enterprises are participants and witnesses in the production of construction products, while other consulting units are only service providers at a certain stage. Especially in the past ten years, engineering supervision companies have been involved in and familiar with investment consulting, market positioning, bidding and procurement, project cost, green building, property operation and maintenance management and other related consulting services by providing full-process project management and project construction services. In the field and related knowledge, engineering supervision companies already have the ability and conditions to extend to the upstream and downstream industries of engineering consulting.

3, the development of information technology to open up the engineering consulting professional plate.

The continuous development of information technology has led to profound changes in all walks of life. Engineering supervision enterprises can rely on big data, cloud computing, VR, AR, BIM and other information technologies and developed Internet resources to reduce information loss, integrate data resources, realize information sharing, give full play to the advantages of coordinated management, reduce human interference, and achieve the purpose of opening up the "whole process" and expanding the industrial chain through network information tools.

In the future, any enterprise will cooperate in the whole process of engineering consulting business through alliance, reorganization, complementarity, equity mutual holding, etc. At the same time, modern information technology "fragments" traditional knowledge and provides technical possibilities for "opening up" and "reconstructing" the whole process of engineering consulting. Therefore, engineering supervision enterprises, which are in a favorable position in the product realization stage, are taking advantage of market capital means, information technology conditions and their own engineering combat capabilities to become the leading force in the whole process of engineering consulting.

3. engineering supervision enterprises become the problem that needs to be broken through in the whole process of engineering consultation.

1, engineering supervision enterprises to break through the cognitive bottleneck of services and products

Compared with other service industries, construction consulting services are highly policy and environmental constraints. I think that with the deepening of the reform of "decentralization, management and service" in the construction industry, market service entities are showing a diversified development trend, new business formats and service needs continue to emerge, and new changes have taken place in the service forms formed under the original policy and environmental framework. Enterprises should Re-examine the original perception of services and products. That is, by changing the low-end extensive operation mode of price, number of people and no difference, reconstructing the internal system assessment and inspection mechanism of the enterprise, forming an active open management mode, introducing modular, standardized and procedural service design concepts, redefining the existing supervision service; at the same time, strengthen the research on user needs, pay attention to user experience, change "passive response" to "active narration", and establish a customer relationship maintenance mechanism, develop a list of service products and management lists with clear interfaces and strict logic, and complete customized, professional and professional service upgrades.

2. Engineering supervision enterprises should break through the management constraints of "using" people.

In the future, whether it is the whole process of engineering consulting or professional engineering supervision, its intelligence intensive, technology complex, management intensive or become its characteristic label. Those who originally only have simple management skills and experience will be gradually eliminated by information, specialization and professionalization personnel. "Responsibility" has been given a mission with practical significance. "Experience" has been upgraded to comprehensive analysis and judgment ability. Managers will face the new human beings who have different skills and knowledge from the past, if they use some original methods, ideas and incentive means to manage, there will be a series of distress and confusion. As the overall industry becomes more attractive, a group of talents with high professional quality and cross-border knowledge structure will join in. At that time, human resource management will become more and more important.

3, engineering supervision enterprises to choose a good market positioning is more important than blindly bigger

"In the future, the type structure of supervision enterprises must be a diversified model of multi-field (professional), multi-level, each with core competitiveness and characteristics, comprehensive and professional combination, and complementary resources and capabilities". The existing competition pattern will be changed, and choosing the market positioning and development direction of their own enterprises will be more important than blind competition. The construction of credit system, qualification reform, bidding system reform and other measures show that the non differentiated bidding mode will only waste social public resources. In the future, the "long board" of enterprises will be the characteristic, and the so-called "short board" will be made up by a more flexible market resource allocation mechanism. Engineering supervision enterprises with core competitiveness will be more likely to become a provider of engineering consulting services in the whole process through joint and complementary ways.

Therefore, engineering supervision enterprises should redesign the upgrading path of supervision from service-product-new service, define clear human resource management, dialectically understand the long board and short board, break through the shackles of thinking and management, and complete the transformation and upgrading in the whole process of engineering consulting service development.

Conclusion

In the past 30 years, engineering supervision enterprises have not stepped out of their respective circles delineated by the planned economy, and even regarded the original circles as unrepeatable resources, far away from the large ecological circle of "industry. However, now the original barriers are being broken and the original boundary pillars are being eliminated. Investment consulting, business consulting, financial insurance, and design, cost, audit, construction, and property management in the industry are all infiltrating and integrating with each other. I think In the future, the engineering consulting service industry will be more interdependent, and more companies will take the "industry" as the matrix and rely on the "whole process" industrial chain formed, to adapt to the accelerated changes of the third economic globalization by means of transformation and integration within the enterprise organization and reorganization outside the organization. Therefore, engineering supervision enterprises should take the current transformation, upgrading, innovation and development as an opportunity, give full play to their potential advantages and abilities, overcome the bottleneck problems in cognition and development, and actively integrate into the "industry group". Become the leading force to promote the whole process of engineering consulting.